Shanghai, China 28-30 September 2026

EN Icon Pfeil Icon Pfeil
EN CIHS CIHS 中文

The New Horizon: Journey of Chinese Brands to the World

 

Time
Keynote TopicSpeaker
14:05 14:40
The Rise of Chinese Tool Brands: A New Era on the Global Stage

Mr. Zhou Xiaoming, GOXUAN

14:40 – 15:10Expanding Horizons: Opportunities Along the Belt and Road Market

Mr. Huang Zhenpin, President, Merit-Link

15:10 – 15:40Evolving DIY Market: Current Trends and Future Directions in European DIY market

Oliver Ginestier, Director of Communications, European DIY Retail Association (EDRA)/Global Home Improvement Network (GHIN)

15:40 – 16:10From Global to Iconic: Strategies for Tool Brands

Mr. Zhang Wuju, Founder, AQLPASS

16:10 – 16:30Unlocking New Opportunities: eBay's Blueprint for Tool Sellers

Mr. Hu Yifeng, Business Development Manager, eBay Shanghai


Time
Speaker
Keynote Topic
14:00-14:45
Zhou Xiaoming@2x.png

Tool Brand Going Global: Challenges and Opportunities

Zhou Xiaoming

GONGXUAN

14:45-15:30
Alisdair Gray@2x.png

Home Improvement and the Coming Green and Digital Transition

Alisdair Gray

European Affairs Director, European DIY Retail Association

15:30-16:00
Stephen Hu@2x.png

New Direction of Brands Going Global: Tools trends of ebay

Stephen Hu

ebay Business Development Manager

16:00-16:30
Panel@2x.png

Panel: Charting Global Success in Chinese Hardware:

Innovation, Branding, and Sustainability